Halfy Hour

BUY DISCOUNTED FOOD FROM RESTAURANTS NEARBY

Business need

The Halfy Hour is not only about food delivery. The main goal of the product is to reduce food waste across the U.S. by allowing restaurants to sell leftovers for half the price or less.

It’s a win-win situation where restaurants continue to sell products they would otherwise throw away while customers receive a big discount on their meals.

As a startup, the client required full support for service development, in-store deployment, and post-production support.

1Initial Information

The client has already started the application development and reached out to us with the unfinished initial code of the project and design files.

In addition, we received a document with a list of features that should be added to the current app and a list of screens to redesign.

2Data analysis and clarification

The first and most important task was to analyze the existing code to determine if it is good and useful for further development.

In addition to reviewing the code, we also analyzed the existing designs to confirm that they meet the latest UI guidelines and that the app’s functionality is clear.

3Analysis outcomes

The result of our team’s analysis was clear about the awful code condition and discovered serious problems. Because of poor architectural design and equivalent code build quality, the existing solution is neither workable nor scalable.

After a discussion with the client, they made a decision to drop the current code and start the app from scratch.

Key Features

Eco Friendly

Help to protect nature by reducing food waste.

Easy restaurant management

Setting up special hours for purchases and pick-up time for those who sell foods. Complex stats and reporting for merchants.

Geofencing

Receive notifications whenever you’re close to Halfy Hour restaurant going live with an offer.

Development Process

How Halfy hour was created

Beginning

Since Halfy Hour was in the initial stages of developing their business, we received a unique opportunity to be fully involved in their journey to success. We’ve closely collaborated with Halfy Hour’s board members not solely in the tech-related area, but we also gave our suggestions and insights on marketing, UI/UX, and infrastructure.

Our goal was to create a product with versatile and complex functionality. The platform was designed to have two interfaces, for merchants and customers, providing an easy, smooth, and flawless user experience.

Merchant accounts

Each restaurant had a merchant login in the app, granting them administrative functions to manage and update their own restaurant in-app page.

The user either can sign up or sign in via his/her email address and password, or a Facebook account.

All users can edit information related to the account after they have signed up through the edit profile page.

Customers could search for merchants by name simply by clicking with the search tool and access their public profiles, including restaurant descriptions, menus, etc.

Payment

As a payment gateway it used Stripe, like in many other projects. The key distinction of the current implementation is that we had a main bill where all payments were received, and after commission’ deduction, the remaining sum was transferred to the merchant’s account.

Customers had the ability to retain the credit card for their future purchases or instead utilize it merely during the checkout process. Still, users are free to edit their credit card/payment information whenever they need to. In either way, only credit card payments were accepted to place an order.

Communication with the clients

To improve usability and make working with the application more convenient, we’ve designed a suite of notifications and alerts entirely customizable for the end user, with the ability to disable them when they’re not needed.

There were 3 main types of alerts:

Customers have the option to be notified if Halfy Hour specials are launched within a one-mile radius of their current location (push notifications). Users can additionally select a certain restaurant name and address to be informed when Halfy Hour specials occur there.

There’s an alarm icon on the vendor profile page as well, so if a client taps on it, he starts receiving alerts about that restaurant, as well as that restaurant showing up in the client’s alerts list.

The merchant receives push notifications each time an order is placed.

Other features

Complete search

Users have several criteria to search for, such as restaurant name, type, kind of meal, and more. Each search result includes a review of a restaurant pulled from Google Reviews. In addition, results can be sorted by distance to the restaurant or its rating. The app optimizes search results automatically by pinpointing the end-user’s location.

Orders and savings

Customers can see total orders and savings with a chart and compiled statistics providing them with a weekly or monthly overview.

Current orders that still need to be picked up are shown as a different color and have a timer counting down the remaining time to pick up the order, along with pickup instructions and restaurant location

Donate to Food Bank

Merchants can make any amount of unsold food donations to food banks. They can select a food bank in their local area that has signed up for the app, then review any unsold food and then donate it. The food bank will be informed of the donation.

Designs

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Results

Once the app was completed, it was a huge success in the Berkeley area. We did several new feature development iterations, broadening the product’s functionality. Later in 2017, about nine months after the product launch, Halfy Hour merged with Kiwi Campus, one of the area’s largest food delivery companies.

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Halfy Hour

BUY DISCOUNTED FOOD FROM RESTAURANTS NEARBY

Business need

1Initial Information

2Data analysis and clarification

3Analysis outcomes

Key Features

Eco Friendly

Easy restaurant management

Geofencing

Development Process

How Halfy hour was created

Beginning

Merchant accounts

Payment

Communication with the clients

Other features

Complete search

Orders and savings

Donate to Food Bank

Designs

Results

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